Our Story

Welcome to TSarro & Associates, where expertise meets excellence in contact center operations and technology. With over 35 years of impressive leadership experience across a diverse range of companies, from startups to Fortune 10 corporations, Tom has honed his passion and skill for developing leaders, building high-performing teams, and delivering outstanding results in various operational settings.

Tom's extensive background includes leading organizations in the Health Care, Telecommunications, and Automotive Industries, covering a wide spectrum of operations, such as Contact Centers, Operations Technology, Mail & Clinical Pharmacy Operations, Corporate Real Estate, web-enabled Internet Sales, and high-profile cross-company integration initiatives. This breadth of experience has provided him with a grounded perspective on the challenges and opportunities that leaders, frontline operations teams, and customers face each day.

Throughout his career, Tom has achieved significant success by investing in and leveraging the talent within his teams. His approach revolves around a combination of passion, meticulous planning, flawless execution, and, most importantly, valuing people. This commitment to people has been central to Tom's philosophy of delivering excellent and sustainable results. He excels in coaching "Talent" and driving "Strategic Operations Improvement Initiatives," which have become the cornerstones of his success across organizations of all sizes.

Today, Tom brings his vast expertise in contact centers, distribution centers, and operations leadership, along with his certifications in CCaaS, AI, and the SAA Coaching Certification, to form TSarro & Associates. Our mission is to help your business and your people achieve remarkable success in supporting your customers.

Tom is a father of two amazing young adults that are forging their paths in entrepreneurship, and the music industry. He loves the outdoors, classic cars, great food, golf, and camping. He shares a passion for fitness and his two lab retrievers with both his kids, Ryan and Kristina.



Dan Davied has over 30 years of experience in Business Strategy, Marketing, Finance, and Operation. He extensive leadership experience ranges from Vice President to Executive Director Positions.  He currently serves as the Director of Graduate Business Programs and Senior Lecturer at the University of Texas at San Antonio (UTSA).

Dan has directed teams which were responsible for business strategy, financial modeling, marketing operations, project management, digital marketing, call center operations, and quality-program development. He specializes in analyzing market opportunities for organizations and creating strategies to achieve and exceed goals.

Prior to UTSA, Mr. Dan worked at AT&T as the Executive Director for Consumer Home & Mobility Services where he led a team of over 800 employees and contractors that developed and launched a new line of business for AT&T. In this role, he successfully transformed a cost center into a profit center and grew the new business from a start-up activity to over $300M annual revenues.

Dan has also directed teams that were responsible for defining corporate vision, strategy, and managed a $500M capital program to select and drive strategic projects.  At UTSA, he was instrumental in the launch of two new master-degree programs which exceeded targeted enrollment in the first year.

Dan’s education is equally broad. He has a Ph.D. in Marketing with a minor in Management, a MBA degree with an emphasis in Finance, and an undergraduate degree in Electrical Engineering Technology.

Dan is married – celebrated their 30-year anniversary last year – and have four children, two of which are in college and two are starting their own careers. His philosophy on life is “Be PROUD of what you have done…But DREAM about what is possible.” While we may reflect on the past, our focus should be on continuous improvement.

Why Choose Us?

• What Sets Us Apart: If you're seeking to optimize your Contact Center organization, gain clarity on a path to operations excellence, and determine the best telecommunications platform for your needs, we are here to help. With numerous quality telecommunications vendors in the market, our focus is on identifying the critical use cases that are essential for your current and future success, and matching you with the vendor that can deliver on your specific needs and strategies. Our careers were spent working, building, and managing Contact Centers large and small, both omni and contact, hybrid, remote, and most anything in between. Our lens has been shaped by many years of solving for the same operational challenges your team is facing today. That's what sets us apart.

•  Comprehensive Expertise: Our team comprises experienced operations consultants, project managers, software engineers, and solutions architects who are dedicated to ensuring that we deliver an executable and financially responsible path. We understand the importance of balancing customer experience, agent performance and retention, and overall business strategies. Our expertise allows us to align these elements and provide you with a customized solution that meets your unique requirements.

• Unparalleled Access and Flexibility: Through our partnership with Telarus, one of the largest purchasers of telecommunications products in the US, we have access to an extensive portfolio of over 300 solutions. This access enables us to remain unbiased and unrestricted to any specific vendor solution. Our commitment is to find the best fit solution for you, ensuring that your contact center operations and technology align perfectly with your objectives.

• Future-Proof Your Operations: Stay ahead of the curve in the rapidly evolving contact center landscape. Our forward-thinking strategies and technology recommendations will empower your business to adapt to changing customer expectations, emerging channels, and disruptive trends.

• Enhance Customer Engagement: Delight your customers at every touchpoint with our innovative approaches to contact center management. From omnichannel integration and AI-powered chatbots to workforce optimization and data analytics, we'll help you create seamless and personalized experiences that foster long-lasting customer loyalty.

Choose us as your trusted partner in contact center operations and tech consulting, and experience the difference we can make in optimizing your organization, driving performance, and achieving long-term success.

Vision:

Empowering leaders to drive transformative results through innovative processes, technology, and people solutions in contact center operations and technology consulting, while fostering a culture of continuous improvement and leadership excellence.